Regula grew up in a small village in Switzerland. After her apprenticeship as a retail specialist in sports hardware she worked in the Swiss Mountains. To follow her dream of snowboarding all year around, she worked in a snowboard shop in Davos during winter and in a restaurant or hotel in Zermatt during summer.
In 2010, at the age of 25, she decided to exchange her snowboard with a surf board and move to the island of Bali. It is here, where she eventually met her Balinese husband Angga. She helped him to set up his private surf coaching enterprise and started to develop an interest in making surf bikinis that were especially designed to meet the needs of surfer girls. Most international surf brands where still focusing on lifestyle rather than functionality and she knew that this is what she wanted to change with her brand.
After running the company for 5 years together with a friend, they decided to go separate paths. Regula sold her part of the company in 2019 and started to follow her dreams of launching her own VEY OceanFairMade Apparel. While keeping her well-known designs, she was now able to grow as a designer and change the production to be more sustainable. It is her and VEY’s vision to combine functionality and fashion that promote both the individual beauty and strength of a modern, environmentally conscious surf women.
Surf the world and spread the word!